You know that feeling of your stomach dropping when your investments drop? Or that rush of excitement when they soar? You aren't alone. Those powerful feelings can ruin even the best of investment plans.
We'll talk about the reasons why you react this way, and more importantly, how to keep calm when markets are crazy. - Learn more about Affirm Wealth Advisors
Your Brain can undermine your investment
Your relationship with money goes beyond numbers. You're shaped by the whole of your life.
What are the hidden forces that drive your financial decisions?
Are you sure that your decisions regarding money are rationale? You may be mistaken. You subconsciously make most financial decisions.
-
The brain feels losses more intensely (losing $1000 feels worse than winning $1000 feels good).
-
Market crashes are now more real than ever before thanks to the evolution of wiring
-
Fear and greed drive more investment decisions than logical analysis ever will
How your financial past shapes your present
Remember how your parents talked about money when you were growing up? The early financial lessons you learned still affect how you react today to market changes.
-
Early money experiences create neural pathways that last for decades
-
Market crashes have left us with a persistent bias
-
Your personal financial history impacts your risk tolerance more than any finance class
Why knowing better does not mean doing better
Even though you may know exactly what to invest in, it doesn't mean you'll follow through. This is why even the most seasoned financial advisors make irrational decisions when they are feeling emotional.
-
Market panic can override logical thinking in seconds
-
Investors are more likely to lose money if they do not have the correct knowledge.
-
It is rare that information alone will change deep-seated behaviors.
Behavioral Finance: Science Behind Market Madness
The assumption of traditional economics was that all investors were rational. The behavioral finance approach reveals the emotional factors that drive market fluctuations.
From Rational Theory to Emotional Reality
The field emerged when researchers noticed widespread patterns of irrational financial behavior:
-
Classical economics couldn't explain why markets consistently overreact
-
The 1970s saw the revolution in understanding brought about by psychologists Kahneman & Tversky
-
The 2008 Financial Crisis pushed behavior finance into mainstream
Why Markets Can't Be Always Rational
In spite of what textbooks tell us, markets aren’t always efficient. Human psychology creates persistent inefficiencies:
-
Mispricing of assets is often caused by emotional reactions
-
Investor herding causes boom-bust cycles that go beyond fundamental values
-
Why bubbles and crashes occur due to psychological factors
The Key Principles of Investing Every Investor Should Understand
These core concepts will help you identify when your emotions are clouding your judgment.
-
Loss aversion. Losses hurt more than twice as badly as equivalent gains.
-
Recency bias is the tendency to give too much weighting to what happened most recently.
-
The anchoring effect is when decisions are tied to arbitrarily chosen reference points, rather than fundamentals.
The Emotional Investment Traps That We All Fall For
Your brain has built-in shortcuts that helped our ancestors survive but can devastate your investment returns. Let's look at these biases and how to overcome them.
The Fear of Losing Money: How to Avoid Making Mistakes Based on Fear
Fear leads to more costly investment mistakes than any emotion.
-
Loss aversion makes you sell winners too early and hold losers too long
-
When opportunities are most abundant, risk aversion is at its highest.
-
Catastrophizing leads to excessive cash positions that inflation slowly erodes
When Greed Takes the Wheel
The optimism bias can lead you to take excessive risks in bull markets.
-
Overconfidence can lead you to overestimate and underestimate your abilities, as well as risks.
-
FOMO (fear to miss out) makes you pursue hot sectors.
-
Selective memory helps you forget past mistakes during market euphoria
Cognitive Blind Spots Every Investor Has
Your brain naturally seeks information that confirms what you already believe:
-
Confirmation bias leads you to ignore warning signs in investments you love
-
Mental accounting leads to inconsistent risk management across accounts
-
The sunk cost fallacy is a myth that keeps you bound to losing strategies, because "you have invested so much"
The Four Market Cycles and Their Emotional Roller Coaster
As predictable as the price cycles, markets move through psychological cycles. You can gain a huge advantage by recognizing the emotional state of the market.
Bull Market Psychology - The dangerous path to euphoria
Bull markets have a predictable emotional progress:
-
Early optimism provides solid opportunities at fair valuations
-
Middle appreciation builds confidence but increases complacency
-
The euphoria of the moment is a warning sign that rationality has been abandoned.
Bear Market Psychology from Denial to Opportunity
Bear markets can cause predictable emotional reactions.
-
As markets begin to decline, denial keeps investors invested.
-
Fear of losses prompts widespread sales
-
When the pessimism reaches its maximum, capitulation can create the most opportunities
Psychological insights can help you identify turning points in the market.
The first market transitions occur in investor psychology and then in prices.
-
Overconfidence can often signal market tops even before actual prices have peaked
-
Market bottoms are usually preceded by widespread capitulation
-
Sentiment can lead to price movements in weeks or years.
How to manage your emotions during market chaos
It's possible to master the art of managing your emotional reactions to market swings. Stay rational by using these techniques when the markets are turbulent.
Mindfulness Practices that Improve Investment Decisions
Being aware of emotional reactions allows you to make more rational decisions.
-
Regular meditation improves emotional regulation during market stress
-
Body scanning is an easy way to identify whether anxiety is affecting you.
-
The emotional labeling of "I'm afraid" reduces reaction intensity
Why Investment Journaling Will Transform Results
This simple practice improves decision-quality dramatically:
-
Your thoughts will be recorded objectively in your investment journals
-
When emotions are tracked with decisions, harmful patterns emerge
-
Regular reflection builds awareness about your personal financial triggers
Psychological Distance is a powerful tool
The emotional reaction to market volatility can be reduced by viewing it from a detached point of view.
-
Try imagining giving advice to a friend instead of yourself
-
Use the third-person when evaluating decisions ("What would Jane do?").
-
Visualize your future self to prioritize long-term outcomes over short-term emotions
Building an investment strategy to work with your Psychology
The best investment strategies take into consideration your psychological tendencies. Aligning your approach with your emotional realities improves long-term results.
Rules-Based Investment: Your Emotional Breaker
Clear investment rules set in advance will help to avoid emotional decisions.
-
Pre-commitment strategies prevent impulsive decisions during volatility
-
Rebalancing rules force contrarian behavior when emotions resist
-
Systematic investment plans eliminate timing decisions entirely
Finding Your Sleep at Nigh Factor
When the markets are turbulent, staying invested is possible with the right size of position.
-
Positions are small enough to stop panic selling in downturns
-
Diversification decreases emotional attachment towards individual investments
-
Risk management prevents catastrophic losses that lead to abandonment
Matching time horizons with emotional capacity
Different time horizons require different psychological approaches:
-
Longer time horizons reduce emotional reactivity to short-term volatility
-
Diverse strategies to meet different goals increase overall stability
-
Mental preparation reduces surprises by reducing surprise reactions
The Social Side of Market Psychology
Markets are social institutions where collective psychology drives price movements. Understanding these dynamics helps to resist unhealthy pressures.
Why we can't help following the herd
Humans evolved to follow the crowd for safety:
-
Investors are attracted to popular investments near the top of the market by social proof
-
Herding helps explain why markets can overshoot to both directions
-
When herding behavior is extreme, there are many opportunities for contrarian thinking
Media Narratives: How they Influence Market Movements
Financial media amplifies extreme emotions through compelling stories
-
Reporting on the market is always a follower, not a leader.
-
Media narratives can simplify complex dynamics into dramatic stories
-
During times of market stress, headlines can be more emotionally charged.
Thinking Independently When Everyone Agrees
Independent thinking has many benefits:
-
Cultivate a diverse information diet to reduce narrative capture
-
To strengthen your investment thesis, look for evidence that contradicts the current beliefs.
-
At extremes, the best results come from a contrarian approach
A healthier relationship with Money
Your broader relationship with money shapes your investment experience. Clarifying money philosophy helps improve decision quality in market swings.
Redefining Wealth On Your Terms
Wealth means something different to everyone.
-
More satisfaction can be gained from financial freedom than through pure accumulation
-
When you know "enough", it reduces comparison.
-
Time control is often more important than absolute riches
Aligning your money with Your Values
Investment decisions reflect your deeper values:
-
Value-aligned investments reduce cognitive dissonance during volatility
-
Personal purpose is a stabilizing factor when markets become volatile
-
The ethical considerations of long-term strategies create a greater commitment
Find the Balance between Today and Tomorrow
Money serves current needs as well as future goals.
-
Over-saving might create unnecessary present sacrifice
-
A lack of savings creates anxiety about the future and reduces enjoyment today
-
The individual balance point is determined by your circumstances and values
You Action Plan: Create your Emotional Management system
Implementing theory makes it valuable. Let's develop a personalized strategy for emotional management.
Create your Investor Policy statement
When the market is turbulent, a written investment policy statement can be a reliable reference.
-
Document your investment philosophy in advance of market stress
-
Include specific guidelines for actions during market extremes
-
Review annually but modify rarely to maintain consistency
Create Your Own Circuit Breakers
Predetermined pause points prevent reactive decisions during high-emotion periods:
-
Mandatory waiting periods before making significant portfolio changes
-
Asset allocation limiters that limit the maximum adjustment
-
Trusted advisors who provide perspective during emotional periods
Turn Every Market Cycle Into a Learning Opportunity
Market experiences can be turned into valuable lessons with a systematic review.
-
After-action reviews reveal emotional patterns
-
Instead of focusing on outcomes, focus more on the process.
-
Small improvements compound over an investing lifetime
Your edge is based on your psychology
Your greatest advantage in investing is your ability to control your emotions when the market fluctuates. While you may not be able to control the markets themselves, you are able to control how you respond. That is probably the most valuable skill in investing.
What emotional investing traps have you fallen into? How have your learned to manage emotional investing traps? Share your experiences with us in the comments.